Gone are the days when an author would publish their work and that was that. No engagement with their readership, public appearances or glossy interviews explaining the rationale behind their produced masterpiece. That, of course, was then. The stone ages, the ancient time, call it what you will. Now, we have progressed into a modern age in which a writer’s interaction with his or her audience and the public eye is of utmost significance. Think about it. How many times a day do you scroll through social media feeds aimlessly, networking with others, and most notably updating your own social media portals for them to see? The very same principle applies to writers. They too have to make a conscious effort to create and maintain their online profiles in order to attract readership and gain public demand.
Each writer’s virtual world acts as a mechanism to depict what they are like as an individual and what their works entail and carry. When crafting your online presence, you are not just showcasing yourself as a person, but rather, you are meticulously constructing your brand. This shows your active connection with your audience and displays your key values and ideologies, which helps gain the trust and loyalty of fans. Once that has been established, your community of fans/readers can wait for your upcoming works. This reflects anticipation and shows that they are keen to commemorate and enjoy what you have written. It is vital to note that your online presence must be in action prior to your first publication so that the appropriate recognition can be built, therefore creating a greater fan following.
Above all, the craftsmanship of a successful online presence feeds into the digital world’s dynamic of strategic marketing. It is all about promotion and advertising in a nifty way to make your mark. These days, with it being so easy to track down a writer’s profile as they are only one click away from a quick Google search, it is imperative to have a lively and impactful online presence. Having sound knowledge on how to present yourself as a writer in the fast-paced online world puts your work in good stead of attaining optimum success and enables your writing career to flourish. Internet-based mediums are a fresh and candid way to gain loyalty from your desired readership and it gives them a glimpse into your world of producing publications. The ease and accessibility that it has in today’s modernity makes individuals more willing to engross themselves into the writer’s world, and keeps them wanting more. What’s not to love about that? So, online presence making is a real game-changer for any budding writer or artist. For the upcoming writers out there, now is the time to start making a name for yourselves.
Amena is a third year English Literature student who can speak English, Bengali, Hindi, and Urdu. Despite the stereotype associated to Shakespeare as being the epitome of literature, he is actually her least favourite literary figure. Her aspiration is to one day become a university lecturer.