Interview with Brunel student and founder of Kypsel, Luca Mouzannar
Brunel Writer – Tell us about Kypsel. What is it and how does it work?
Luca Mouzannar – Kypsel is a platform that directly connects writers with their fans and enables them to take part in the artist’s growth. On Kypsel, writers can freely publish and sell their work with the advantage of keeping full control over their work. We allow artists to publish their work with a few clicks without interfering in the artistic and creative integrity of the product. Once a book, web comic, music track or short story is published any buyer can resell the work to their friends on their own social networks. In return, the fans get a referral commission for every converted sale.
BW – How did you come up with the idea for creating this platform? Did it come from your own experience of trying to publish/sell creative work or did you simply see a gap in the market?
LM – A little bit both actually. One of the co-founders tried to publish work through traditional publishers and faced several issues – mainly low royalties, no flexibility in claiming these and a lot of changes to the creative product. At the same time, being surrounded by artists who do good work, I could clearly see a gap in the market, especially in the era of social media where it is so simple to publish a post but very hard to publish and sell creative work. When we think that Harry Potter was rejected by many publishers before finally seeing the light, it puts a lot into perspective!
BW – Has your experience of studying creative writing at Brunel played a part in the building of Kypsel as you continuously interact with young creatives?
LM – Of course! I have met so many talented people who have so much to express and I can see how difficult it is to get our work out there. Fans should be able to decide what is good work without any buffer. I’ve seen so many artists and creative talents fall into jobs they hate because they aren’t able to monetise their craft. Before we know it, a side job becomes a main job and writing becomes a hobby instead of a craft we can live off.
BW – Why should creatives choose to publish with Kypsel? How does it benefit them over other more known online platforms such as Amazon, Google Play, Spotify, etc.?
LM – The first big advantage is that Kypsel is free to use and offers higher royalties than any other platform. Remuneration is a lot fairer and the creative product itself remains untouched. Kypsel is more of a self-publishing tool than a publisher. It is extremely easy to start and work can be published with a few clicks. It is also a non-exclusive platform which allows creatives to use all the means at their best disposal to get their work out there and see for themselves what works best.
LM – We also believe the referral engine is unique to Kypsel and will incentivise fans to buy, refer and sell the work instead of downloading it for free. It is a great way to fight piracy and we believe it will amplify the authors’ success and give them access to audiences they might not have reached when using other platforms. We like to refer to this video to illustrate a lot of the issues with the bigger platforms.
BW – Do you see self-publishing as the future of publishing art or are renowned publishing companies and music corporations still the way to go?
LM – We sincerely believe self-publishing is the future of publishing because renowned publishers and music corporations take most of the profits and leave very little for the artists who put in the work. Fans are also the ones who promote the art they enjoy, so the role of those companies is becoming more and more obsolete, especially in the era of algorithms and social media. Another issue is speed. People, especially the younger generation, enjoy content more than the form it comes in and want it faster than ever. We also tend to trust people more than big entities so Kypsel exists to cut the middleman who slows down the process and doesn’t split profits fairly.
BW – Finally, where is Kypsel headed? What can we expect from this platform in the future?
LM – We are hoping it will grow exponentially and allow young artists to express themselves so we can keep reading the stories we love and listening to music we enjoy. We want to connect artists with their fans and expand our offer to include any virtual goods such as short movies and apps. Our vision is simply to free content from the boxes that it is usually put into because of industry standards that don’t match the current realities of web and social media and we believe this can go very far.
BW – Thank you Luca!
You can visit Kypsel here and start sharing your work today!